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Choosing what promotional item that best represents a digital company is a huge question that mostly depends on what the online company

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sells. They can self promote
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digitally so easily that perhaps buying promotional items to market their name seems fruitless. That kind of service gets remembered.

For Wearing on the Head Something to wear makes for a very visible

quot small world toys quot quot family affair quot
promotion, advertising
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wherever it's worn. Status King is a Facebook application that uses a status voting game to sell t-shirts. I must admit though, I cannot remember the name of that company. "Squeeze me, the Status King crown is within your grasp." Whatever line they use, as I always advise, they need to
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include contact information on the promotion.

This is an example marketing

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plan using the online company Status King. But even if the crown isn't worn in public-customers would feel the warmth that comes from receiving a gift and be more likely to spread the news of the site to their friends. I remember what they did, but their food promotion didn't connect directly to their company, so I don't remember their
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name. On their site, clever one-liner-type statuses are submitted, voted
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on, and three times a week the most popular status wins a t-shirt.

Just because a company depends on digital advertising and a digital store front doesn't mean their customers aren't real. In the imprint area, the Status King company could print something like. Digital Businesses Need Real Promotional

toys
Products - An Example Plan Online companies have a peculiar marketing niche. Since this is a digital company, just the web address will do.

Hopefully this example will help provide a pattern useful to an online company marketing plan. I once had a toner recycling company that delivered a rice crispy treat in every new toner

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cartridge box. It has a nice-sized imprint space and when worn
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on the head, it has excellent visibility. A customer who receives a gift-even a promotional gift-feels maxi inside and more likely to promote the company. Food Shaped Treat Food is ALWAYS an excellent promotional gift.
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And Status King can use real promotional products to help their customers feel
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appreciated and want to promote the site. An obvious step is to look at the logo and/or business name and match it to a promotional gift. Custom Stress Toy Stress toys are inexpensive, infinitely customizable, and can be clever.

It's memorable, it connects to the logo and business name, and it's small enough to ship and be within a budget. Because of

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the name and the logo, an ideal gift would be some type of crown. It is only a digital company-there's no retail space and all communication with the developers is through email. I like the idea of a bright yellow stress-toy crown shipped
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with every t-shirt order.

Perhaps the t-shirts shipped out around Halloween would be the time for a quick foam crown promotion--that would be the time people would most likely wear the crown. A simple foam crown would be a great promotion for Status King. All other visitors bennett and vote

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on the funny statuses and some buy a t-shirt
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with their favorite status and a profile photo of their choice. Whether a company is made of bricks-and-mortar or digital real estate, its customers are real and appreciate the real extra everard of a promotional
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gift.. Tie Promotion to Logo Gifts are a universal way businesses show appreciation for their customers. But the people who visit the game and buy the shirts are real. My experience proves the opposite is true. The Status King logo is a cartoon-ish square with a smiley face and a crown hanging off the top corner.

If Status King included a crown shaped rice crispy treat with every t-shirt-then that would get their name remembered better than the toner company and please the customer as well. Because customers are people, and people respond positively to gifts, online companies should invest in real promotional products as well as digital marketing. A promotional gift should connect the customer to the company in a memorable way.



   















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